The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This plague of ultra-processed foods (UPFs) is a worldwide phenomenon. Even though their intake is especially elevated in Western nations, constituting over 50% the average diet in nations like Britain and America, for example, UPFs are displacing fresh food in diets on all corners of the globe.

In the latest development, an extensive international analysis on the health threats of UPFs was issued. It alerted that such foods are exposing millions of people to long-term harm, and urged urgent action. In a prior announcement, a major children's agency revealed that an increased count of kids around the world were obese than malnourished for the initial instance, as junk food floods diets, with the most dramatic increases in less affluent regions.

Carlos Monteiro, a scholar in the field of nourishment science at the a prominent Brazilian university, and one of the analysis's writers, says that companies focused on earnings, not personal decisions, are driving the change in habits.

For parents, it can appear that the complete dietary environment is opposing them. “Sometimes it feels like we have no authority over what we are serving on our child's dish,” says one mother from India. We interviewed her and four other parents from across the globe on the growing challenges and frustrations of supplying a balanced nourishment in the age of UPFs.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Raising a child in Nepal today often feels like fighting a losing battle, especially when it comes to food. I make food at home as much as I can, but the moment my daughter goes out, she is encircled by vibrantly wrapped snacks and sugary drinks. She constantly craves cookies, chocolates and packaged fruit juices – products intensively promoted to children. A single pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she anxiously anticipates. She is given a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

On certain occasions it feels like the entire food environment is working against parents who are simply trying to raise fit youngsters.

As someone employed by the Nepal Non-Communicable Disease Alliance and spearheading a project called Promoting Healthy Foods in Schools, I understand this issue profoundly. Yet even with my professional background, keeping my eight-year-old daughter healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not simply about the selections of the young; it is about a dietary structure that makes standard and advocates for unhealthy eating.

And the figures mirrors precisely what parents in my situation are going through. A recent national survey found that 69% of children between six and 23 months ate poor dietary items, and a substantial portion were already drinking sugary drinks.

These statistics resonate with what I see every day. An analysis conducted in the district where I live reported that a notable percentage of schoolchildren were above a healthy size and a smaller yet concerning fraction were clinically overweight, figures closely associated with the surge in junk food consumption and increasingly inactive lifestyles. Further research showed that many kids in Nepal eat sweet snacks or manufactured savory snacks nearly every day, and this frequent intake is tied to high levels of oral health problems.

Nepal urgently needs stronger policies, healthier school environments and more stringent promotion limits. Before that happens, families will continue waging a constant war against junk food – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit unique as I was compelled to move from an island in our chain of islands that was destroyed by a severe cyclone last year. But it is also part of the stark reality that is affecting parents in a area that is feeling the gravest consequences of environmental shifts.

“The situation definitely worsens if a storm or volcano activity destroys most of your crops.”

Prior to the storm, as a nutrition instructor, I was extremely troubled about the growing spread of convenience food outlets. Nowadays, even local corner stores are participating in the transformation of a country once known for a diet of healthy locally grown fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with artificial ingredients, is the preference.

But the situation definitely intensifies if a severe weather event or geological event wipes out most of your produce. Unprocessed ingredients becomes hard to find and extremely pricey, so it is really difficult to get your kids to have a proper diet.

Regardless of having a steady job I am shocked by food prices now and have often turned to selecting from items such as vegetables and meat and eggs when feeding my four children. Offering reduced portions or reduced helpings have also become part of the post-crisis adaptation techniques.

Also it is quite convenient when you are managing a challenging career with parenting, and rushing around in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most campus food stalls only offer manufactured munchies and sugary sodas. The outcome of these hurdles, I fear, is an growth in the already epidemic rates of chronic conditions such as adult-onset diabetes and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The sign of a major fried chicken chain stands prominently at the entrance of a commercial complex in a urban area, daring you to pass by without stopping at the takeaway window.

Many of the kids and caregivers visiting the mall have never gone beyond the borders of the country. They certainly don’t know about the bygone era of hardship that inspired the founder to start one of the first global eatery brands. All they know is that the brand name represent all things modern.

In every mall and all local bazaars, there is fast food for all budgets. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place city residents go to celebrate birthdays and baptisms. It is the children’s prize when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mother, do you know that some people pack takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Chloe Bradley
Chloe Bradley

A tech enthusiast and lifestyle blogger passionate about sharing insights on innovation and well-being.